A contest hosted by bars and restaurants in which participants are challenged to try, over an extended period of time, a variety of different beers in exchange for rewards like having their picture on a wall of fame, free merchandise, or a customized mug.
A marketing tool that encourages your patrons to visit more often in order earn rewards or discounts. You’ll just need to choose the number of beers and the prize you’d like to award your customers. The most common prizes are free food, discounts, or bar swag (hats, t-shirts, or pint glasses). Each time one of your customers earns a reward, the counter resets to zero and they get to start over again.